When spectators blew in – sometimes literally – to the 106th Chicago Auto Show last month they had a dramatic rendezvous with three unusual, award-winning network television stars: the “zombie killer” cars featured on AMC’s hit series, The Walking Dead. The cars arrived in cold and windy Chicago in the transports of Select 1 Group.

It wasn’t only the attendees at the world’s oldest auto show who salivated over the cars, which are prominently featured in the hit series. On February 10 it was announced that Hyundai took home the second-ever Driving Engagement Award from the Word of Mouth Marketing Association (WOMMA), an announcement made at the Show. The Walking Dead Chop Shop campaign was chosen as the most innovative social media campaign of 2013.
“Our judges were blown away by the creativity, originality, and execution of Hyundai’s Walking Dead Chop Shop. It allowed for maximum fan participation online, and it was a great experiential marketing element at Comic Con and other events,” said Suzanne Fanning, President of WOMMA.
The Hyundai concept cars were transported by the specially trained drivers of Select 1 Group and delivered in pristine condition in time for the show and judging. Select 1 Group personnel were on had to make sure all of the dozens of major manufacturer vehicles entrusted to us were delivered on time despite an onslaught of freezing winter weather that hit the Midwest as the Show began.